Hello

Hi, I’m Natalie—a marketing strategist with 15+ years of experience leading high-impact campaigns and building marketing functions from the ground up at top B2B tech companies.

My Story

Throughout my career, I’ve partnered with Sales, Product, and Customer teams to design integrated marketing programs that drive measurable growth—from launching go-to-market strategies and full-funnel campaigns to building customer expansion initiatives that boost retention and revenue.

What sets me apart is a builder’s mindset—I specialize in turning ambiguity into structure, aligning cross-functional teams, and delivering marketing that’s not just creative, but tied to business outcomes. Whether it’s scaling a demand gen program, optimizing campaign performance, or introducing AI into your marketing ops, I bring both strategic vision and hands-on execution.

Now, I help fast-growing companies and startups do the same—whether through consulting, fractional leadership, or project-based partnerships.

I'm always looking for new and exciting opportunities. If you’re ready to connect the dots between your brand, your buyers, and your bottom line, let’s talk.

Skills

Marketing Strategy & Planning

Go-to-Market (GTM) Strategy
Full-Funnel Campaign Planning & Optimization
Ideal Customer Profile (ICP) & Buyer Journey Mapping
Messaging & Positioning Frameworks
ABM Strategy & Execution

Revenue & Growth Marketing

Pipeline Acceleration Campaigns
Customer Expansion & Lifecycle Marketing
Sales Enablement Strategy & Content
Metrics-Driven Optimization & ROI Analysis
AI-Powered Personalization, Tools & Workflows

Collaboration & Leadership

Cross-Functional Team Alignment (Sales, Product, Marketing)
Fractional Marketing Leadership
Agency & Vendor Management
Workshop Design & Facilitation

Let's Connect

Whether you're ready to get started or just exploring ideas, we're here to help. Send us a message and we’ll get back to you soon.